What Is Google Analytics?
If you are new to blogging, then you need to have some vital information. Knowing some details will enable you to tweak your blog in the right manner. Suppose you have a blog on WordPress, then it’s better to get what is google analytics installed in it. It is crucial and will allow you to track how your audience interacts with your blog. The best part is that the details for your traffic stats come free with the installation that can prove to be imperative for your success.
Reasons for Install Google Analytics and its significance
When you begin blogging, the primary aim is to get subscribers and traffic for it. So, this analytics by Google will allow you to make data-driven decisions by displaying the stats that matter to you.
If in case your audience does not flash support, you need not add in your site. Lastly, if many of them use 1280 screen resolutions, then it’s best to you alter your design that is compatible with that resolution or smaller.
- You can monitor the time spent on any activity if any for your website. You can track where the users are moving about on your website. Moreover, you get to know the bounce rate or the percentage of the users who exit the website on their first visit. You can decrease the bounce rate and increase the page views of the website.
- The time on which users visit the website becomes crucial as well. You should follow the hottest hours and choose the time to publish the post. Suppose the time is not compatible with your schedule, you can change your time to meet that hour.
- The channel through which users visit your blog is of immense importance. They can either reach you through search engines, referral links or the direct links as well. The google analytics also reveals the percentage of the visitors that come through these sources by showing the breakdown for each of them. For instance, if the source is a search engine, then it further gets divided into Yahoo, Google, and Bing.
The referral links breakdown show you which of the websites you need to work on the most. If Facebook is your top referral source, then an exclusive content should be added to it. This will enable your Twitter audience to feel special as well. However, if the source is the external website then you may want to have a partnership with that website.
- When a user interacts with your website, it reveals what percent of the users clicked on which link present on your website. To get a better idea you can run A/B split tests by generating content experiments on Google Analytics to assess what works best for you to achieve desired results.
When your monitor the user activity, you can modify the content for your users. To sum it up, we can say that you need to eliminate guesswork and focus only on those stats that matter.
How To Setting Up Google Analytics On WordPress
The following steps have to be followed to achieve Google Analytics for your WordPress blog.
- A Google Analytics account needs to be set up. You need to visit the signup page for it. However, if you have an account with Gmail then you can use it to access Google Analytics too.
2. When you gain access through your Gmail account, you will be prompted by a screen below. This will be the place where you would sign-up for the Google Analytics for your account.
3. On the next phase, you will be asked to opt for a mobile app or the website. Make sure you choose the website. After this, you have to enter the account name which is the Google Analytics profile name for your website, country, website’s URL, website name and the time zone.
Once the information has been inserted, just click on the Get Tracking ID button. The Google analytics terms and conditions will get displayed for you that you have to agree.
- Now, Google Analytics tracking will be revealed to you. You have to copy this code as it will be required to be entered into your WordPress website. It will be better if you leave the analytics browser tab open. As you will have to visit it when you install the code on your website.
There are a lot of ways to install Google analytics. Given below is the easiest method for you that can be done through MonsterInsights which will suit your needs. The MonsterInsights is the popular plugin for Google analytics. It can be used by both the experts and the beginners.
How to Install google analytics Using Monsterinsight Plugin.
MonsterInsights comes with a free version and the Pro version. The Pro version will come handy if you want to integrate advanced features like Author tracking, Ads tracking and the E-commerce tracking. Given below is the tutorial for the free version.
- Firstly, you have to install the MonsterInsights plugin. When it gets activated you can add a new menu item that is defined as ‘Insights’ to your WordPress admin menu. The plugin will be configured through the settings under the Insights section.
2. On the screen, you have to click on the ‘Authenticate with your Google account’ button that will connect the Google Analytics with the WordPress website. A pop-up will be shown that authenticate the plug-in for you. Then, you need to click on ‘Next; to continue further.
3. Now, the ‘Click to get Google code’ button needs to be clicked. Another pop-up will emerge with the message, ‘MonsterInsights would like to access to your Google Analytics data’ that you have to click to grant access. A line of code will appear that you need to copy. This code has to be entered into the MonsterInsights pop-up that will be clicked again to continue.
4. In the last step, you have to pick the profile that you like to track. Here, you will choose your website and then click the next button to move forward.
It should be noted that it will take some time before the stats appear to you. The best edge for you is that the google analytics WordPress report can be viewed from your WordPress dashboard. You just have to visit the ‘Insights’, click ‘Reports’ to get the quick overview of your analytics data.
Benefits Of Using Google Analytics On your Dashboard:
Given below are the essential benefits of using google analytics for marketing experts;
- Data Collection and Management: A marketer will be able to know how his customers behave online. Information from such detail can get further cut down to useful information that can be shared with other team members.
- Data Consolidation: Extract data from the diverse sources that can be synthesized further. This will allow the market to get a holistic view of his audience at any time.
- Data Analytics and Reporting: The customer information can further be filtered to know which is popular and what information is lagging behind. There are constant traffic updates that will reveal how social media and mobile traffic media referrals affect the content performance.
- Data Activation: The data that gets consolidated can be manipulated to make smarter decisions. The marketer can track engagement as he experiments with the new data.